Dear Wedding Vendor, I Want YOU

Captured by Johanna Macdonald

Captured by Johanna Macdonald

Hey Wedding Vendor,

I’m after your pricing and availability please for my wedding day. If you could also answer these questions that would be great.

  1. How long have you been in business for?
  2. What are your qualifications?
  3. What makes you different to everyone else?
  4. Why should I go with you?


Not one part of this is the way to kick off a relationship, in fact you just deserve a slap on the wrists for totally undervaluing someone and it’s probably why you haven’t got a reply yet, that is if you haven't already got a flat out no. It’s important not to quiz your vendors, as if it’s an interview. Asking questions about how many years they’ve been in business for etc, vendors can see you’re just out to get the best bargain and it’s becoming a comparison game. Save your questions for your first date, but be genuine and authentic about your approach. You’ll be surprised how much more you can learn about someone when you meet with them.

People love positive vibes being sent their way, it’s what makes the world go around. Let’s talk about how to approach the wedding vendors you want, the right way.


Hey Wedding Vendor,

Hope you’re having a nice week!

I’ve been following your work closely for a long time and I freaking ADORE everything you do. When you posted this particular thing, it totally spoke to me and I couldn’t wait to get in touch another second!


Say you love their work - Check

Pay a compliment AKA Flattery - Check

Build on that compliment by talking about specific work you love of theirs and why - CHECK MATE

Use the beginning of your email to really catch your vendors attention. You want them because you value their work, so let them know exactly that and definitely talk specifics. Do they front on stories often? Have you seen an interview or write up of them and love they way they communicate? What caught your eye, and what do you love about them and their style that nobody else has? Give them a good old fashioned ego boost and tell them.


This is the type of people we are/here’s a little of our story. In our spare time we like to get up to this. Style wise we love xyz. We’re really hoping to incorporate abc elements into our wedding day.

Our wedding day is …. And we so far we have booked xyx


Wedding date - Tick

Dream team listed - Tick

Don’t be afraid to be wierd - Nailed it!

Don’t be afraid to tell the vendor a bit of your story, what makes you tick as a couple, the things you like to do in your spare time. People have quirks and that’s what makes you unique! Some of the vendors you do book will be with you for a great chunk of the day, so while you want to be able to get along with them, they want to enjoy their time with you just as much.

Listing your group of wedding superstars if you've already touched on your vision for the day can often be overshadowed, but it is a really important step in the process to help the vendor you’re approaching understand your style.


I literally can’t imagine our wedding day without you, so I’m really hoping you’re available and would like to take us on! If so, let’s meet and talk about the next steps over coffee/wine/hard spirits (?). In the meantime, would you mind please sending through your package options for us to squizzle over before we meet?


The last piece of the puzzle, your vendor doesn't have a chip on their shoulder, they feel valued, and most importantly they know you want them for their specific talent, so here is where it’s now ok to ask for pricing, and if they want to take you on as clients - Good Luck!


Until next, 

With love, Lucy_4 Grey.png